OEM & ODM Gym Equipment, Made Under Your Brand
OEM & ODM

OEM & ODM Gym Equipment, Made Under Your Brand

You bring the brand, the channel and the customer relationship. We bring the tooling, the colour control, the packaging and the documentation that keeps order five identical to order one.

Colour and upholstery matching Custom cartons and labelling Confidentiality and territory exclusivity
What can be changed

Customisation, in the order most buyers need it

Most private-label programmes start with branding on a standard platform and move into specification changes once volume justifies the tooling.

01

Logo & Branding

Laser-etched or cast logo plates, embroidered upholstery tags, printed cartons, branded manuals and product decals.

02

Colour Matching

Send a RAL, Pantone or a physical sample. We match frame powder coat and upholstery to your brand palette and hold the reference for repeat orders.

03

Upholstery & Stitching

Fire-retardant vinyl in a range of grains and colours, double-stitched seams, replaceable pad panels.

04

Specification Changes

Seat height, handle angle, weight-stack increments, tube diameter, paint texture — engineered and documented as a private drawing.

05

Packaging & Labelling

Your artwork on cartons, barcodes, SKU labels, master-carton configuration and pallet plans built for your warehouse.

06

Private Label Programs

Dedicated model numbers, exclusivity by territory, agreed confidentiality and a locked price schedule for contract periods.

Process

Seven stages from requirement to delivered container

Sampling is the stage most projects underestimate. The more precisely you define the change up front — logo position, colour code, stitching, carton artwork — the fewer rounds it takes.

01
Requirement

Target models, volumes, market, compliance needs and a sample reference if you have one.

02
Design

Our designers produce customisation drawings: branding positions, colour codes, specification deltas.

03
Sample

A branded sample is built for your sign-off. Sampling time depends on the depth of the change.

04
Testing

Load, stability and function checks, plus any third-party testing your destination market requires.

05
Production

Mass production against the approved sample, with your reference held on the line.

06
Inspection

Pre-shipment inspection with photographs, dimensions and quantity reconciliation.

07
Delivery

Packing to your labelling standard, container loading and the full export document set.

Practicalities

Terms that protect your channel

Private label only works if the factory behind it behaves like a supplier rather than a competitor. These are the commitments we put in writing.

  • Territory exclusivity on agreed model numbers, subject to a minimum annual volume.
  • Confidentiality — drawings, artwork and pricing are not shared, shown or reused.
  • Locked specification held on file, with colour references and tolerance limits recorded.
  • Neutral documentation — packing lists, manuals and cartons carry your brand only.
  • Repeat-order continuity — consumables and spares kept available for the life of the programme.
Custom logo plate, upholstery tag and branded carton for private label gym equipment
1 × 40HQ Typical private-label starting volume
OEM questions

What brands usually ask before sampling

Yes, from a single container on standard platforms. We supply neutral documentation and packaging carrying your brand only, and will hold your artwork, colour reference and private drawings on file. Territory exclusivity on agreed model numbers can be granted subject to a minimum annual volume, confirmed in writing before sampling.

A branding-only programme can sample in a few days. A specification change requires engineering drawings, a build on the line and typically two sample rounds, which can add several weeks. We always recommend testing the sample with the coaches or trainers who will use the equipment — geometry problems are invisible in a photograph.

That is the whole point of the programme, and it depends on the factory retaining records. We hold the approved colour coupon, upholstery material reference, private drawing, logo artwork and packaging dieline against your account, and quote the retained reference number on each subsequent order.

One 40HQ container on standard platforms, with branding and packaging customisation. Higher volumes improve unit price and make specification changes far more sensible, since engineering cost is amortised over more units. We suggest sizing the first order to test the market rather than to optimise price.

Yes, from one container on standard platforms. Options include cast or laser-etched logo plates on the frame, embroidered upholstery tags, custom cartons, custom frame colour matched to a RAL or Pantone reference, and your brand on the weight stack shrouds. Send vector artwork and we will produce a branding drawing for approval before production. Your artwork and private drawings are held on file and not used for any other client.

On agreed model numbers, subject to a minimum annual volume, confirmed in writing before sampling begins rather than after. We will not promise exclusivity for an entire range, because a clause that broad is unenforceable in practice and misleading when it is signed. What we can commit to is not supplying the specific branded models you have specified to another buyer in your market.

Send us

Start your OEM project

To quote a private-label programme we need four things: the models you want to start with, target annual volume, your branding references and the destination market. Everything else we can work out together.

  • Models and quantities for the first order
  • Logo files, RAL or Pantone references
  • Destination country and compliance requirements
  • Any sampling or launch deadline you are working to
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Prefer email? Write to lilyliufitness@fouxfitness.com. This form is protected against automated submissions; a real person reads every message.

Your brand on our platforms
Next step

Your brand on our platforms

Send your branding references and target volumes. We will come back with feasibility, sampling time and a price schedule.

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